Clik here to view.
A CMO’s Dreamforce 2015 session hotlist
I Dream of Dreamforce. Dreamforce 2015 is almost here, and if you’re like me I’m sure you’re also in frenzy as you try to get your schedule in order to be a part of the most fascinating sessions...
View ArticleClik here to view.
Dreamforce 2015 – it was all about Personalization
Sitting here on the plane going home from Dreamforce, it is the first opportunity I’ve had to really think about the conference. More specifically, what message I can take back for my organization and...
View ArticleClik here to view.
Fight back against the drop in higher ed enrollment
I’ve recently learned a lot about the challenges facing higher education. While I’m certain the big universities with great sports programs aren’t feeling it yet, I know that the mid-sized and small...
View ArticleClik here to view.
6 ways sales and marketing can align with customers and grow revenue
Originally published in Marketing Profs Marketing leaders at B2B organizations communicate directly with their sales counterparts to review quantity and quality of inbound leads; to apprise one another...
View ArticleClik here to view.
3 growth hacks for the cost of a lunch
Sometimes growth can come from your own optimization efforts. Change your paid search terms and you might squeeze out a few hundred more leads. This is commendable and hopefully every marketer is...
View ArticleClik here to view.
Organic acquisition is great, but can it be done at scale?
Why referral marketing is the best channel for organic acquisition Organic acquisition – kind of an oxymoron. Executives see the word “organic” and they think “free”. Marketers see the word “organic”...
View ArticleClik here to view.
8 Magnificent marketing predictions for 2016
What should your New Year’s resolution be for your marketing department? Where has the year gone? Already Marty McFly has come and left and turkeys have lost their heads over Thanksgiving, which can...
View ArticleClik here to view.
Why you should break lead assignment rules for a referral program and certain...
Breaking the rules has never been so rewarding Let’s be honest, you take a little pleasure in breaking the rules, mostly because there are so many rules that ought to be broken, like laws such as: If...
View ArticleClik here to view.
Need a hack to break through the marketing noise?
New marketing channels are noise free In summer, kids scream for ice cream, at Halloween people scream for treats, but marketers shouldn’t have to scream for leads. And let’s be honest, you’ve been...
View ArticleClik here to view.
Software ROI that’s a piece of cake to measure
Throughout my 20 years as a marketer, the hardest question to answer has always been “Can you prove that this [insert latest marketing program or technology] is going to make us money?” Even with all...
View ArticleClik here to view.
How to grow a software startup without marketing
I feel a little “Benedict Arnold” writing this as I make a living as a Marketer. However, it has become glaringly obvious to me in the past few years that early stage startups have some interesting...
View ArticleClik here to view.
The Lead Generation Matrix
Okay lead generation marketers, red pill or blue pill? Anyone in marketing understands the continuous state of change we’ve endured since mobile and social technology entered the picture. Lots of...
View ArticleClik here to view.
Why referral widgets fail to create long-term customer relationships
The referral-centric approach vs. the advocate-centric approach Marketers and sales teams alike are focusing on finding new ways to break through the marketing noise. To accomplish this, business have...
View ArticleClik here to view.
A CMO’s observations of the 2016 SiriusDecisions Summit: The personalization...
They made it personal but how are you supposed to? What I observed at the 2016 SiriusDecisions Summit is that everyone, in every category of marketing is trying to achieve personalization. From all of...
View ArticleClik here to view.
Why customer advocacy means the end of Reseller Partners
Customer advocacy has undergone a wonderful transformation Customer advocacy is the practice of leveraging your Customers to endorse you and with the right tools it has become a very powerful source of...
View ArticleClik here to view.
The 3 C’s of sales and marketing alignment (smarketing)
Are you on the path to smarketing maturity? Everyone understands that sales and marketing alignment (or smarketing) is a good thing. But the reality is that most organizations are a ways off from the...
View ArticleClik here to view.
Why getting a referral program live in 7 days is a huge deal
Eliminating common referral program struggles Recently, Amplifinity announced that with the Amplifinity Base referral software, you can launch a referral program to the market in just 7 days. For those...
View ArticleClik here to view.
8 Stats/Quotes That Prove Referral Software Speeds up Your Sales Pipeline
How Salespeople can close leads faster with referral software B2B salespeople don’t have it easy. Take the stress of survival and the monotonous repetition of a time loop from the movie, Edge of...
View ArticleClik here to view.
A CMO’s insight into Dreamforce 2016 – The era of communities commences
The wonderful thing about Dreamforce is that it brings together attendees with roles across the business to discuss real-world problems and ways to address them. At past Dreamforce conferences I’ve...
View Article