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Software ROI that’s a piece of cake to measure
Throughout my 20 years as a marketer, the hardest question to answer has always been “Can you prove that this [insert latest marketing program or technology] is going to make us money?” Even with all...
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How to grow a software startup without marketing
I feel a little “Benedict Arnold” writing this as I make a living as a Marketer. However, it has become glaringly obvious to me in the past few years that early stage startups have some interesting...
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The Lead Generation Matrix
Okay lead generation marketers, red pill or blue pill? Anyone in marketing understands the continuous state of change we’ve endured since mobile and social technology entered the picture. Lots of...
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Why referral widgets fail to create long-term customer relationships
The referral-centric approach vs. the advocate-centric approach Marketers and sales teams alike are focusing on finding new ways to break through the marketing noise. To accomplish this, business have...
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A CMO’s observations of the 2016 SiriusDecisions Summit: The personalization...
They made it personal but how are you supposed to? What I observed at the 2016 SiriusDecisions Summit is that everyone, in every category of marketing is trying to achieve personalization. From all of...
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Why customer advocacy means the end of Reseller Partners
Customer advocacy has undergone a wonderful transformation Customer advocacy is the practice of leveraging your Customers to endorse you and with the right tools it has become a very powerful source of...
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The 3 C’s of sales and marketing alignment (smarketing)
Are you on the path to smarketing maturity? Everyone understands that sales and marketing alignment (or smarketing) is a good thing. But the reality is that most organizations are a ways off from the...
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Why getting a referral program live in 7 days is a huge deal
Eliminating common referral program struggles Recently, Amplifinity announced that with the Amplifinity Base referral software, you can launch a referral program to the market in just 7 days. For those...
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8 Stats/Quotes That Prove Referral Software Speeds up Your Sales Pipeline
How Salespeople can close leads faster with referral software B2B salespeople don’t have it easy. Take the stress of survival and the monotonous repetition of a time loop from the movie, Edge of...
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A CMO’s insight into Dreamforce 2016 – The era of communities commences
The wonderful thing about Dreamforce is that it brings together attendees with roles across the business to discuss real-world problems and ways to address them. At past Dreamforce conferences I’ve...
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